Launched in December 2017, Bright Young Things Take Hackney was open to 2016/2017 graduate artists and designers, and to students studying art and design in Europe, including Turkey, Cyprus, Russia, Ukraine and Israel. Entrants were asked to create a high-impact, large-scale display for exterior retail walls.
The winning artist, Linea Matei, was selected in May 2018 by a panel of expert judges. Linea works with conceptual and illustrative art, textile print design and workshops. Through her work she explores relations, behaviours and cultural norms. Angus McGuffin, Global Creative Director for Avery Dennison, said that her artwork will be revealed on the 6th of September as a large wall graphic applied to a large outdoor wall at Bohemia Place in Hackney, London: “This is a great opportunity for a young designer to show her work and reveal her artistic universe. It has been very rewarding to support a project that gives young designers another outlet for their ideas, and a chance for a number of finalists to interact directly with graphics professionals.”
Alongside the big reveal of Linea Matei’s graphic wall display, a pop-up store will be opened for new fashion brand West Carolina, created by fashion designer Ana Carolina. Ana was herself a finalist in the Bright Young Things competition. Two additional finalists will also be present at the store opening and wall graphic reveal: Karen YJ Sung will be doing live illustration, and Mel Edwards will be on hand to discuss the promo animations she created to help launch the West Carolina brand. Avery Dennison brand Mactac supported Ana’s project by providing wall and window graphics for the pop-up store.
The first collection for West Carolina, designed for the creative self-made woman, is entitled “Wavy”. Inspiration comes from colour and movement, with garments made to enhance the wearer’s passion for art and expression. Ana has collaborated with other artists to bring her technicolour world to life, and alongside the collection will be an installation that features art pieces by Swedish artist Mia Fryk. The exhibition set is curated by stylist and creative director Manrutt Wonkaew and the whole West Carolina Girl Gang. Ana Carolina’s graduate collection can be seen here:
The project and events have been made possible thanks to the help and expertise of our design and large format print partner, Onward Display, along with our installation partner GESS.
Instagram Contest : Look up for @mactac_europe #Brightnewspaces posts as from Sept 5th !