Angus Mcguffin, global creative director, Avery Dennison & Mactac Graphics, said that students and graduates are being asked to apply their design creativity to a large-scale display for exterior retail walls : "Mactac graphics materials are used across all retail areas to grab consumers’ attention, and we wanted to celebrate the creativity enabled by those materials, and the sheer impact of colourful graphics. It is going to be fascinating to see what students want to do when they have a two-storey high canvas available to them.”
Students are initially being asked to upload some of their 2D artwork that shows an effective use of colour. Six entries will be shortlisted at the end of January 2018, and the shortlisted designers will then be invited to work with the Mactac Design & Innovation team as well as the team behind one of Europe’s prime retail estate companies, Hackney Walk, East London, UK (www.hackneywalk.com). The finalists will also benefit from working with our design and large format print partner, Onward Display, along with our installation partner GESS gaining insights into the practical aspects of graphic design through to print and final application / installation.
Angus Mcguffin said that an expenses-paid trip to London will allow students to experience a professional design environment first-hand: “A one-day workshop at Hackney Walk will give participants a detailed understanding of what sets Mactac products apart in terms of performance and design flexibility. It will also reveal some of the ways in which a commercial brief is developed. The participants will then be given six weeks to respond to a detailed design brief.”
The winning work will be selected in by May, and displayed prominently at Hackney Walk, accompanied by global PR coverage. All shortlisted finalists’ work will be displayed at the Mactac booth during FESPA 2018 ( Berlin, 15-18 May, 2018) – the largest international trade show for large format printing.
Mactac is very pleased to confirm an outstanding judging panel for this event - combining two successful British fashion designers and experts from the creative and retail industries: Jack Basrawy (Chairman of Hackney Walk), Christopher Raeburn (British fashion designer), Mimi Wade (British-American designer), Thorsten Traugott (MD of Coloro) and Angus Mcguffin (Global Creative Director, Avery Dennison).