How Innovation and Sustainability Interconnect: The Role of R&D in Driving Sustainable Change
08 May 2025
Sustainability and innovation are core values at Avery Dennison. Our attention on sustainability is fully integrated into our R&D processes and has become much more than a simple compliance checkbox. It is an essential element that helps to shape the direction and outcome of our innovation activities.
In this video, we speak to Diana Vidal, R&D Director Graphics Solutions EMENA and Ganesh Viswanatha Pillai, Specialist Development Engineer. They share their insights on how sustainability plays a key role within Research & Development (R&D), the opportunities and challenges R&D are overcoming while developing more sustainable conscious products and the importance of collaboration.
Diana explains how considering the environmental and social impacts alongside technical and commercial feasibility can help our innovations to contribute to a more sustainable future.
“We integrate sustainability principles into every stage, from initial concept to final product. It serves as a core driver, inspiring us to explore new possibilities and challenge conventional approaches.”
- Diana Vidal (R&D Director, Graphics Solutions EMENA)
Ganesh highlights the importance of integrating sustainability design parameters throughout the entire innovation process. Additionally, he explains that a key challenge in sustainable innovation is staying ahead of evolving regulations and standards. As a global company, Avery Dennison must comply with a wide range of environmental regulations, which are constantly changing. We therefore invest in training and resources so we can stay up-to-date.
“I'm thrilled by the creative and innovative potential of sustainable design. It challenges us to think outside the box and develop new materials, technologies, and processes.”
- Ganesh Viswanatha Pillai (Specialist Development Engineer, Graphics Solutions EMENA)
Check out our video interview to hear more!
For more information about our sustainability commitment, you can visit our sustainability page on our website and take a look at our new Sustainability FAQ page.