Mactac Creative Awards Q2 Automotive Category Winner - Live Tape Art Performance at Lowlands Festival for KIA

Challenge 

KIA wanted to make a memorable impression at the Lowlands Festival in the Netherlands and teamed up with tape artist Stephan van Kuyk and the TAPE OVER collective.
They wanted more than conventional brand presence and aimed to create an interactive and artistic experience that would connect emotionally with people at the festival.
Their challenge was to bring together urban art and vehicle design within a full site transformation.
The project needed materials that were flexible, easy to apply, durable in outdoor conditions, and capable of delivering vivid colour impact.

Solution

Tape artist Stephan van Kuyk (TAPE OVER) came up with “Electric Tapes” as a live art performance. The installation featured three of KIA’s new electric models, each converted into a rolling canvas with a unique and vibrant tape design. The surrounding backdrop structures were wrapped in bold, geometric compositions, creating colour-coordinated zones that radiated movement and energy. Each zone was defined by its colour theme and visual pattern. The team used Mactac MACal 8900 Pro, 8200 Pro, and 9800 Pro Series coloured films. The extensive colour range offered artists the creative freedom to experiment and achieve vibrant tones and precise lines. The installation merged street art, design, and brand storytelling.

Results

The “Electric Tapes” installation transformed KIA’s brand area into a standout creative destination. The live tape art performance drew attention, invited interaction and transformed KIA’s electric vehicles into visual statements. By using Mactac self-adhesive films, the project demonstrated how versatile materials can empower artists, designers, and installers to reimagine surfaces.
he result: a bold, colourful, and memorable artistic intervention.